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Multi-Occurrence Event Management Made Easy

Brought to you by UpStage's CEO, Drew McManus

Have you ever imagined a single event dashboard where you could manage all your recurring events with ease?

If you've dealt with platforms that treat each occurrence of a recurring event as a separate entity, then you know that dream feels a million miles away. Most Ticketing CRM providers that specialize in the arts and culture sector treat multi-occurrence events this way. It’s as if they don’t really understand what you’ve been doing all these years.

But the reality is, this outdated approach creates a content management nightmare. Let's explore why.

  • The Content Copy-Paste Cacophony: Imagine having a workshop happening every Saturday for the next month. With a platform that sees them as individual events, if you need to edit anything after publication, you'd be stuck copying and pasting the same event description, speaker bios, and FAQs over and over again. This is a recipe for errors and inconsistency, not to mention a massive waste of time.
  • Early-access and promo offer deadline disasters. Running an early-bird discount for that workshop series? Separate event listings mean access/promo deadlines have to be entered for each occurrence. Say goodbye to even more of your time.
  • The Scheduling Straitjacket: Imagine your workshop series has a unique schedule: a Monday session followed by a Wednesday one, then a two-week break before another Monday session. Outdated platforms force recurring events into predefined patterns like “weekly on Tuesdays” or “monthly on the 1st.” This rigidity makes it impossible to manage events with non-standard scheduling, forcing you to create multiple, near-identical event listings just to accommodate your desired schedule. 

You can start to see why those platforms force you into creating each occurrence as a single event because it’s easier for them, not you.

A Better Way: The Power of a Unified Event Dashboard

Thankfully, there's a solution. Event management systems designed for recurring events offer a single, unified dashboard. Here's how it streamlines your workflow:

  • One Event, Endless Occurrences: Create the core event details once and then schedule all your occurrences. Update content for all instances simultaneously, saving countless hours.
  • Customizable Occurrences: Need to change the venue or starting time? No problem! Each occurrence can be customized while maintaining a consistent overall message.
  • Streamlined Ticketing: Set up different ticket types or seating maps for specific occurrences, all within the same event umbrella. Apply pricing and availability changes at the occurrence level as needed.
  • Improved Reporting with Granular Insights: Gain a clear picture of your workshop series' performance with consolidated data across all occurrences. But that's not all! Want to see how a specific workshop did compared to others? Select individual occurrences for a deep dive, or analyze the entire series with a single click. This granular reporting allows you to identify trends, optimize future events, and make data-driven decisions.

By embracing a platform that recognizes the true nature of recurring events, content managers can reclaim their time, ensure consistency, and gain valuable insights.

So ditch the siloed chaos and embrace the power of a unified event dashboard that knows what you do well enough to serve up the data per occurrence or grouped as a whole.