Event Ticketing

Click. Buy. Done. With Upstage, ticket buying is made simple, fast, and patron-centered.

UpStage is the first platform designed from the ground up to handle reserved seating and general admission ticketing for in-person, virtual, streaming, and hybrid events; all from a mobile-first design platform.

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Ticketing Freedom

Event Ticketing, Evolved

Every venue is unique. Your ticketing system should be too. UpStage’s flexible platform adapts to your needs, whether you’re selling reserved seats, general admission, or timed entry experiences.

Reserved Seating Made Simple

Seamless mobile to desktop experience

Save and reuse successful configurations

Instant price updates across all channels

Multiple ticket-types per seat

General Admission, Any Which Way

Section-based or open seating

Capacity and Ticket Type based inventory management

Custom access levels

Daily & Timed Entry Excellence

Capacity block management

Time slot optimization

Group booking capability

Bias Blocker

Designed for How People Actually Buy Tickets

We built UpStage’s ticketing by listening first, then designing. The result? A system that works the way patrons actually purchase, not the way venues have always sold. What this means for your organization is a platform that delivers a far superior user experience with happier, more confident ticket buyers and more revenue!

Nine months of intensive patron research taught us something profound: stop copying outdated ticketing practices and start listening to what arts patrons actually want. Today’s ticket buyers expect the same ease of purchase they get from major retailers. Our research focused on three distinct ticket buyers, each with unique needs:

Your Core Supporters

Frequent Buyers (4+ purchases per season)

These dedicated patrons know your venue and what they want, but still face friction:

Want to quickly select their preferred seats

Need easy access to member benefits

Expect to replicate past successful experiences

Value immediate access to presales and special offers

Your Growing Audience

Infrequent Buyers (1-3 purchases per season)

These patrons are familiar with your venue but need more guidance:

Often forget seating preferences from past visits

Require clear pricing and fee explanations

Appreciate seat selection assistance

Value streamlined checkout process

Your Future Patrons

New Buyers (First-time buyers)

These patrons need confidence-building experiences:

Feel overwhelmed by traditional seating charts

Uncertain about seat locations and views

Need clear venue navigation guidance

Value step-by-step purchase assistance

Putting Research Into Action

Here’s What Your Patrons Are Asking For

Three years of user research revealed a truth: patrons compare your ticketing experience to Amazon, not other arts organizations. We built a system that exceeds these expectations:

Intelligent Seat Selection

  • Filter by price, location, accessibility
  • Custom preference tags
  • View-specific information
  • Customizable Seat Preferences allow admins to highlight features ticket buyers frequently value.

Flexible Pricing That Makes Sense

For each ticket type, we offer three default pricing types and you can assign up to three unique fees and taxes (percentage or dollar based).
  • Fixed Price: The good ‘ol tried-and-true method of setting a ticket price. The price you set is the price the ticket buyer pays.
  • Fixed Price, Split Revenue: Perfect for something like a gala ticket where part of the ticket price is tax-deductible. You can set those amounts along with custom messages that explain the difference to the ticket buyer.
  • Name Your Price: For General Admission Tickets, you can allow ticket buyers to assign a value based on a suggested price and a minimum price.

Add-Ons That Add Value

  • Virtual and physical merchandise
  • Inventory management
  • Targeted availability
  • Custom pricing rules
  • Admin-only options

Best Available Seats, Reimagined

Our research was clear: ticket buyers want arts and culture organization to stop pushing unwanted inventory and they are very aware when it happens. UpStage put these lessons into action with a revolutionary approach that generated confidence and increased conversion:
  • Interactive preference wizard
  • Patron-defined “best” seats
  • Transparent alternatives
  • Clear explanations for recommendations
Eliminate Seat Management Chaos

Intuitive Reserved Seating Management

We focused as much on quality of life user experiences for admins as we do ticket buyers! Easily manage and assign reserved seating with UpStage’s intuitive map builder. The system automatically tracks unassigned seats, ensuring you never overlook an available spot. Create unlimited numbers of pricing configurations with real-time inventory tabulation by area, section, and row, you’ll have a clear picture of your seating capacity across all ticket types. Plus, assign specific seating preferences quickly, all within the same user-friendly platform.

Manage Unassigned Seats

View all unassigned seats at a glance to ensure no spot is left open. The intuitive map helps you quickly identify where to allocate tickets and manage available inventory.

Ticket Type Assignment Tracking

Automatic tracking across sections per ticket types eliminates the guesswork. See your seating capacity in real-time, giving you the power to adjust assignments instantly.

Assign Seating Preferences

Seating preferences, like VIP spots, pricing tiers, or accessibility needs, are easy to manage within the map. Assign the perfect seat to every patron with just a few clicks, making for a smoother experience.
Choose Your Next Step

Patron Portal Demo

Dive deep into the patron experience with our interactive demo! We're the only provider that offers a patron demo that simulate real-world scenarios by registering, browsing events, purchasing tickets (single, packages, memberships, donations), and completing a checkout (guest or registered). Use the provided dummy credit card info in the checkout and experience our seamless process, from browsing to receiving automatic day-of ticket emails, just like your real patrons will!
Visit The Public Patron Portal Demo
Purchase as a guest or register an account.
Simulate real patron journeys.
Test all product types & automatic benefits.

Personalized Platform Demo

Go behind the scenes with a personalized consultation designed to show you how your organization will benefit from using UpState. We’ll walk you through UpStage’s CRM, Box Office point of sale, and patron portal apps, revealing how our integrated solution can address your most pressing operational pain points.
Schedule A Personalized System Demo
Experience event mgt and sales processes.
Explore every part of our reporting tools.
Invite any number of team members.
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