In today’s competitive performing arts landscape, many organizations rely on subscription discounts to secure upfront revenue. However, UpStageCRM is pioneering an innovative alternative: the concierge subscription.
What is a Concierge Subscription?
A concierge subscription offers registered patrons a simplified purchasing experience. Rather than navigating seating charts or worrying about ticket types, patrons simply indicate how many seats they want. The organization’s box office staff handles everything else shortly after each order arrives. They select preferred and/or optimal seats for reserved seating events and securing appropriate ticket types for general admission performances.
Then, patron services team member personally contacts the subscriber with a warm and personal confirmation message, detailing their reserved seats, how to access tickets, and answering any questions. This human connection transforms a transaction into a relationship-building moment.
Premium Service, Premium Price
Where traditional subscriptions offer discounts, UpStage’s concierge subscription model allows our users to command premium pricing. This approach recognizes that exceptional service deserves proper valuation and patrons routinely demonstrate their willingness to pay more for the convenience and personalized attention, resulting in increased revenue rather than reduced margins.
Calculating Your Premium
When determining appropriate pricing, organizations should factor in:
- Staff time for personalized seat selection
- Customized patron communication
- Administrative processing
- Special handling considerations
These elements represent real value that justifies premium pricing.
Enhancing the Experience
UpStage enables organizations to further elevate the concierge experience through:
- Elegantly designed souvenir tickets
- Premium packaging with an “unboxing experience”
- Pre-show amenities tied to the subscription
Each enhancement creates additional perceived value while differentiating your organization.
UpStage Makes Concierge Simple
UpStageCRM’s platform doesn’t just support concierge subscriptions, it makes them truly accessible.
The patron experience is click, click, done simple: select quantity, add to cart, pay. Behind the scenes, UpStage utilizes Flex Pass ticket packages, assigning vouchers to the patron’s account that box office managers can immediately redeem when reserving optimal seats.
The result? Patrons enjoy white-glove service, while organizations maximize revenue and strengthen patron relationships.
In today’s experience operating environment, premium service represents a significant opportunity. UpStage’s concierge subscription capability allows arts organizations to increase revenue while delivering the exceptional experiences today’s patrons desire.
