Subscriptions Evolved:

Rethinking Ticket Packages For The Modern Patron

Brought to you by UpStage’s CEO, Drew McManus

The world of live arts and culture is evolving faster than ever, and the way it connects with audiences needs to keep pace. Traditional subscriptions have long been a cornerstone for many organizations, but in this revitalized landscape, are traditional subscription models keeping pace?

The answer lies in a strategic rethink, not a ditch. The key to maintaining pace is finding a Ticketing CRM platform that can provide packages that meet the needs of all buying groups during this period of change.

  • Catering to the Familiar: Core patrons cherish the familiarity of traditional subscription packages. Maintaining these options ensures a predictable and comfortable path for loyal supporters.
  • Attracting Infrequent Buyers & Newcomers: Your remaining ticket buyers crave flexibility. Solutions that secure up-front revenue without requiring them to select events/dates at the time of purchase caters to their needs.
  • Enhancing Engagement:  Subscriptions are more than just blocks of tickets. Think beyond and use discount and voucher based packages as a vehicle for guaranteed engagement.

By embracing a multi-faceted approach, you can ensure your subscriptions maximize revenue and resonate with both established and emerging patrons.

At UpStage, we’ve refined several options for selling to infrequent and new ticket buyers that satisfy their need for flexibility other providers are only just experimenting with.

The future of live events is bright, and using a Ticketing CRM with the features you need to adapt subscription models, you can ensure your organization thrives alongside it.