In a constantly modernizing world, it is imperative for performing arts companies to keep pace with our entertainment ecosystem. Our patrons expect more of us now than ever before: more convenience, more integration, and more personalized attention. Upstage allows us to provide all of these things to our patrons, while upholding all of these standards themselves. Our project manager and the Upstage team are constantly keeping up to date with the latest trends, research, and laws, even predicting future legislation and how we can all stay ethical with our use of data.

 In our time working with Upstage, we have truly taken our company into the new age. Through their flexible custom development program, we have developed a number of features that allow our small team to maximize efficiency and customer service. Recently, our project manager worked with us to develop a customized automatic donation acknowledgement letter that allows us to send personalized Thank Yous through the integration with Mailchimp, saving our development department quite a bit of time and allowing them to focus on learning more about and creating relationships with our donors.

 In our Box Office, we are able to provide an experience just like one you’d find at Sofi Stadium or the Regency Village Theatre. The customized seating maps let us give our patrons more information when making their seating choices. With Upstage, we’ve gained the confidence to move away from the antiquated subscription model, which research shows is becoming less and less popular with contemporary audiences, and into the world of customized ticket packages. Our Opera patrons are now afforded the flexibility to create custom ticket packages, mixing and matching shows that fit their schedule and interests.