In a constantly modernizing world, it is imperative for performing arts companies to keep pace with our entertainment ecosystem. Our patrons expect more of us now than ever before: more convenience, more integration, and more personalized attention. Upstage allows us to provide all of these things to our patrons, while upholding all of these standards themselves. Our project manager and the Upstage team are constantly keeping up to date with the latest trends, research, and laws, even predicting future legislation and how we can all stay ethical with our use of data.