Not projections from a sales deck. Not a promise of what might happen. Six organizations, one first season each, and what actually changed.
A professional orchestra more than doubled its donors.
Increase in ticket revenue
79%
Increase in tickets sold
134%
Increase in donation revenue
70%
Increase in donations made
141%
A chorus raised 41% more in donations.
Increase in ticket revenue
29%
Increase in tickets sold
74%
Increase in donation revenue
41%
Increase in donations made
8%
A concert presenter more than doubled its ticket revenue.
Increase in ticket revenue
108%
Increase in tickets sold
37%
Increase in subscription revenue
7%
Increase in subscriptions sold
25%
A summer festival’s subscription sales jumped by half.
Increase in ticket revenue
12%
Increase in tickets sold
42%
Increase in subscription revenue
72%
Increase in subscriptions sold
52%
An opera company’s average gift nearly doubled.
Increase in donation revenue
157%
Increase in total donations
37%
Increase in total donors
19%
Increase in avg. gift size
88%
A chorus grew donation transactions by over a third.
Increase in ticket revenue
61%
Increase in tickets sold
83%
Increase in donation revenue
13%
Increase in donations made
67%
