SUPPORT THAT DRIVES RESULTS

How Onboarding Campaigns Boost Benefit Engagement

July 15, 2024

Brought to you by UpStage’s CEO, Drew McManus

Bleeding edge digital benefits like ticket vouchers and purchase discounts are great, but they’re only beneficial when patrons feel comfortable knowing how to use them. To that end, did you know that sending targeted onboarding campaigns to patrons who’ve purchased voucher and discount based packages can dramatically increase redemption rates and reduce your customer support load?

By creating a targeted email campaign in illustrating how to use their vouchers, you’re not only providing excellent customer service but also boosting redemption and attendance rates.

Creating an effective campaign is easy! The should focus on the following:

  • Clear instructions: Ensure patrons understand the voucher’s value, expiration date, and redemption process.
  • Personalization: Make sure you include merge tags that incorporate the patron’s name into the messaging.

By investing in well-crafted onboarding campaigns, you can transform voucher holders into even more loyal ticket buyers and cultivate a community of patrons with a higher degree of trust and customer satisfaction.

This not only prevents problems before they happen, but also improves the overall event experience. When patrons feel informed and prepared, they’re more likely to have a positive experience, leading to increased satisfaction and trust. This positive sentiment translates to fewer customer service inquiries, a stronger reputation for your venue, and a more enjoyable atmosphere for everyone.

But How Do You Get There?

All of that sounds great, but it’s one thing to present strategy but something else to implement.

This is where UpStage has our client’s back! We’re your partner in success, offering the support you need to get results.

Our support extends beyond the technical in that we’re happy to help all of our clients create an effective onboarding campaign by providing all of the step by step instruction copy they need on how patrons use vouchers.

We’ll even create screenshots and/or a short animated GIF illustrating the process that uses the client’s my.app dashboards. Best of all, this support is free of charge!

UpStage CRM: Support that drives results.

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Patron Portal Demo

Dive deep into the patron experience with our interactive demo! We're the only provider that offers a patron demo that simulate real-world scenarios by registering, browsing events, purchasing tickets (single, packages, memberships, donations), and completing a checkout (guest or registered). Use the provided dummy credit card info in the checkout and experience our seamless process, from browsing to receiving automatic day-of ticket emails, just like your real patrons will!
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