Traditional subscription packages worked well in a different era. But today’s audiences are looking for the same flexibility, familiarity, and convenience they get from their streaming services. Monthly subscription access is transforming how patrons engage with arts organizations, and it’s easier than you think to implement.
Key Benefits for Organizations:
- Predictable monthly revenue stream
- Higher patron engagement and attendance
- Reduced administrative overhead
- Easier to attract a broader audience demographic
- Valuable attendance data and insights
- Simplified benefits management
- Increased engagement opportunity
What Patrons Will Love:
- Spontaneous access to performances
- Flexible payment structure
- No long-term commitment
- Easy online management
- More opportunities to attend
- Better value perception
- No need to commit to dates in advance
What The Subscription Needs
- The ability to add ticket vouchers patrons can apply for events during their subscription period.
- Unused Vouchers should expire automatically at the end of each renewal period
- New vouchers are added to the patron’s account at the beginning of each renewal period.
- The subscription should have a fixed expiration date or provide patrons with the ability to pause or cancel directly.
If your Ticketing CRM provides automated functionality, you can offer this modern subscription model without adding complexity to your operations. The platform handles all the heavy lifting, from payment processing to reminders, to benefit tracking. Arts marketers will love having a renewable reason to reach out to a new segment of subscribers to highlight upcoming events during each renewal period.
Organizations using this model report increased attendance from subscribers who feel empowered to attend more frequently. Plus, staff members can focus on creating exceptional experiences instead of managing complex subscription logistics.
The future of arts patronage is flexible, automated, and patron-centric.
Ready to evolve beyond outdated subscription models? UpStageCRM makes the transition seamless while boosting revenue and engagement.
