Smarter Check-Ins, Stronger Engagement

Why Scanning and Manually Redeeming Tickets Matters in Your Ticketing CRM

February 19, 2025

Brought to you by UpStage’s CEO, Drew McManus

For box office managers, a seamless check-in process can make or break the event experience. A ticketing CRM that supports both scanning and manual redemption of digital tickets ensures flexibility, efficiency, and accurate attendance tracking.

  • Speed Up Entry: Scanning QR codes from their digital or printed ticket gets guests in quickly, reducing long lines and bottlenecks.
  • Handle the Unexpected: Lost tickets? Dead phone battery? A manual redemption option ensures no guest is left stranded at the door.
  • Real-Time Insights: Whether scanned or manually redeemed, every ticket update feeds live attendance data, keeping your team informed and in control.
  • Auto-Redemption for Instant Entry: When time is tight, like just moments before the doors close, auto-redemption marks all tickets in an order as redeemed at the time of purchase, letting guests walk in without stopping at the box office.

Turn Redemption Data into Targeted Post-Event Outreach

Beyond check-in, redemption status is a game-changer for post-event communication. With clear redemption data in CRM reports, you can quickly segment audiences for smarter follow-ups:

  • Attendees: Send a thank-you email with event highlights, exclusive content, or an early access offer for your next event.
  • No-Shows: Keep them engaged with a recap, exclusive video, or a special incentive to attend next time.

With the right CRM, ticketing isn’t just about selling, it’s about maximizing every event’s impact before, during, and after the doors open. With UpStage, you can create all of those segments and more with a few simple clicks and spend less time figuring out how, and more time doing what needs done.

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