Click, Buy, Cry:

The High Cost of Friction in Donation Processes

December 10, 2024

Brought to you by UpStage’s CEO, Drew McManus

Last week, our CEO posted a poll that revealed a concerning trend: a significant number of people encountered account creation, lengthy forms, and multi-page checkouts when making #GivingTuesday donations: link.

It’s no secret that these hurdles dramatically reduce donation conversion rates. With so much research supporting this reality, why do so many platforms still force these obstacles on nonprofits?

From Day 1, we designed UpStage to make it point-and-click easy for arts admins to create streamlined donation experiences designed to maximize giving. Our solution enables guest checkout, minimal form fields, and provides a one-page checkout, making it easy for donors to contribute.

These features aren’t nice to have, they should be minimum requirements when considering which Ticketing CRM your organization should use.

While more platforms are finally getting on board the clue train 🚂, the poll feedback was a reality check that nonprofits should be demanding more from their providers or looking for better solutions.

Let’s make giving easier for not just for Giving Tuesday, but beyond!

Book a demo and see firsthand just how much better your patron’s donation experience can be.

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