CHICAGO, IL – UpStage Technologies will serve as a Session Sponsor at the 2026 Association of California Symphony Orchestras (ACSO) Annual Conference, taking place August 6 through 8 in Santa Rosa, California, in partnership with the Santa Rosa Symphony. This marks UpStage’s first sponsorship of the gathering, which brings together 250 to 300 orchestra professionals and leaders from across California and the Western United States.
The ACSO Annual Conference is the primary convening for California’s orchestra sector, covering topics that range from patron (ticket buyer and donor) engagement and fundraising to leadership, governance, and community partnerships. UpStage’s Session Sponsorship connects the company’s ticketing CRM (customer relationship management) platform directly with the orchestra professionals who rely on technology to serve their patrons and sustain their organizations.
“Orchestras don’t need another vendor in the room; they need partners who understand what’s actually at stake,” said Drew McManus, CEO of UpStage Technologies. “We’re sponsoring ACSO because we believe California’s orchestras deserve technology that’s built around their success, not the other way around. Being in that room matters to us.”
The 2026 conference marks the first time ACSO has returned to Sonoma County since 2014. Orchestra professionals interested in attending can register online.
