FINE-TUNING THE CHECKOUT SWEET SPOT

Why Registration for Certain Products Makes Sense

April 25, 2024

Brought to you by UpStage’s CEO, Drew McManus

Ticketing CRM admins often face a conundrum: balancing a smooth guest checkout experience with the benefits of user registration. 

One feature they should provide to help bridge this gap is allowing them to require registration for specific products while keeping guest checkout available for everything else. This targeted approach unlocks a range of advantages:

  • Unlocking Benefits for Registered Users: Some products offer perks like ticket vouchers, exclusive discounts, or early access. These can only be provided when the patron is signed into their account so requiring registration for these products ensures they can enjoy the benefits they’re purchasing.
  • Frictionless Guest Checkout: For products without login-dependent benefits, guest checkout remains an option. This keeps the buying process quick and convenient for occasional patrons.
  • Registration Boost: The need to unlock benefits for certain products can incentivize guest users to register for an account, expanding the CRM’s user base.

This approach empowers admins to create a flexible checkout experience. 

It caters to both registered users seeking to maximize benefits and casual buyers who prefer a swift purchase. In the end, this approach creates a mutually beneficial situation. Patrons enjoy a smoother experience, while the organization sees increased sales and valuable data collection.

Choose Your Next Step

Patron Portal Demo

Dive deep into the patron experience with our interactive demo! We're the only provider that offers a patron demo that simulate real-world scenarios by registering, browsing events, purchasing tickets (single, packages, memberships, donations), and completing a checkout (guest or registered). Use the provided dummy credit card info in the checkout and experience our seamless process, from browsing to receiving automatic day-of ticket emails, just like your real patrons will!
Visit The Public Patron Portal Demo
Purchase as a guest or register an account.
Simulate real patron journeys.
Test all product types & automatic benefits.

Personalized Platform Demo

Go behind the scenes with a personalized consultation designed to show you how your organization will benefit from using UpState. We’ll walk you through UpStage’s CRM, Box Office point of sale, and patron portal apps, revealing how our integrated solution can address your most pressing operational pain points.
Schedule A Personalized System Demo
Experience event mgt and sales processes.
Explore every part of our reporting tools.
Invite any number of team members.
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