Unlocking the Power of Personalized Recurring Donations
Brought to you by UpStage’s CEO, Drew McManus
In the world of online donations, recurring gifts are the kingmakers. 👑
They provide nonprofits with a steady stream of reliable funding, allowing them to plan and impact their causes more effectively. But in the rush to embrace recurring donations, too many organizations overlook a crucial element: flexibility.
Offering a one-size-fits-none “monthly” option might be convenient, but it doesn’t cater to the diverse rhythms and budgets of individual donors.
Removing Barriers: Why Flexibility Matters
- Matching the Beat of Individual Giving: Not everyone gets paid monthly. Teachers have paychecks in different cycles, freelancers might receive income sporadically, and retirees might operate on quarterly pensions. Rigid recurring options exclude these potential donors or force them to fit their giving into an uncomfortable mold.
- Empowering Donors, Building Trust: When you give donors control over their schedule, you acknowledge their individual circumstances and financial realities. This fosters trust and encourages longer-term commitments, leading to higher overall donations.
- Catering to Different Giving Journeys: Some donors might be comfortable with a large, quarterly contribution, while others prefer smaller, weekly micro-donations. Offering a range of schedules allows individuals to tailor their giving to their own giving journey and motivations.
Implementing Flexible Recurring Donations
The good news is, implementing flexible recurring options is easier than you think. But it all depends on whether or not your Ticketing CRM provides the features you need. Here are some tips:
- Technology is your friend: Utilize donation platforms that offer a variety of scheduling options, allowing donors to go beyond weekly, bi-weekly, monthly, quarterly, or even semi-annually.
- Be transparent and informative: Clearly explain the available schedule choices and answer potential questions about how each option works.
- Emphasize control and empowerment: Frame flexible scheduling as a way for donors to personalize their giving and make a sustainable impact on their own terms.
How UpStage Ticks All Of These Boxes
- Donors can choose recurring intervals that work best for them instead of being forced into obligatory monthly or weekly giving frequency.
- Donors have a much broader array of schedule options. They can choose any frequency for day, week, month, or year schedules. Every fifth week? No problem.
- Donors can adjust their payment schedule directly in their patron portal. This level of control continues building trust and encourages those longer term commitments.
By embracing flexible recurring donations, you’re not just making it easier for people to give, you’re building stronger relationships with your donors, fostering a sense of empowerment and control, and ultimately, unlocking the full potential of online giving for your organization and the causes you champion.