Ghosting Guru:

Why Your Salesperson Should Be Your Product Manager

Brought to you by UpStage’s CEO, Drew McManus

Choosing a Ticketing CRM is a critical decision for an arts and culture organization. But most organizations make decisions based on interactions with sales reps that disappear once the deal is signed.

Here’s why it’s a bad idea:

  • Conflicting Priorities: Salespeople are incentivized to close deals and often prioritize wins over your long-term success.
  • Tunnel Vision: Focused on immediate wins, they often miss crucial details during the discovery stage, leading to problems during onboarding.
  • Limited Expertise: While charming, a ghosting salesperson lacks the technical knowledge and product development experience to truly innovate and address your needs.
  • Stalled Innovation: Without a solid sales to product management loop overseen by the same person, the CRM stagnates, leaving you stuck with a tool that doesn’t grow alongside your organization.

So, what’s the solution?

Look for a Ticketing CRM provider with an integrated product team! ‍This ensures you get:

  • Long Term Understanding: You shouldn’t have to start every support request like a first date. You need someone who knows your history and operating environment.
  • A Collaborative Approach: Work with a team that listens and builds alongside you, not just sells to you.
  • Open Communication: Regular updates and transparency, so you’re always in the loop about what’s brewing in the CRM cauldron.

Your Ticketing CRM is a vital tool for audience engagement and artistic success. Insisting on a provider with a dedicated technical success specialist that stays with you from first contact, to onboarding, to ongoing support is the key to your arts & culture organization’s success! ✨

Empower your success. Book your demo and experience the difference a dedicated technical specialist makes.