Early Access Rules:

Your Ticketing CRM Needs Early Access Rules Like a VIP Needs a Red Carpet

Brought to you by UpStage’s CEO, Drew McManus

Imagine this: your highly anticipated event goes live, and within minutes, prime seats are gone. Frustrated patrons flood your social media with angst, and you’re left scrambling to manage the fallout. Unfortunately, this scenario is all too common for organizations with ticketing CRMs that offer basic early access functionality. 

The key to unlocking happy fans, smooth sales, and strategic planning lies in multiple early access rules powered by a robust Ticketing CRM. Here’s the how and why:

Tailored Experiences for Devoted Patrons:

  • Reward Loyalty: Discounts are the empty calories of incentives. Offering exclusive early access to season ticket holders, past attendees with specific purchase/donation history, or users with relevant tags rewards loyalty by offering the best seating options first.
  • Cater to Diverse Interests: Segment your audience using tags based on genre preferences, artist interests, or even sensory friendly requirements. Offer targeted early access for specific events or sections, ensuring everyone feels valued and has a chance to snag their perfect experience.
  • Create a Buzz: Generate excitement by offering limited-time early access windows for specific user groups. This exclusivity drives engagement and fuels social media buzz, spreading the word organically.

Strategic Planning & Boosted Sales:

  • Batch It Up and Boost Efficiency: Stop creating early access rules one by one!Your Ticketing CRM should allow you to define and manage multiple rules simultaneously. 
  • Smooth Operations, Happy Staff: Avoid last-minute chaos by staggering early access windows based on user segments. This allows for controlled ticket sales and gives your team time to prepare for each influx.
  • Boost Early Bird Sales: Incentivize early purchases with discounted tickets or exclusive perks for early access groups. This secures valuable early revenue and helps you plan with confidence.

Remember, a one-size-fits-none approach won’t cut it in today’s competitive live event landscape. 

The ability to implement multiple early access rules powered by a sophisticated Ticketing CRM like UpStage paves the way for creating personalized experiences, fuel strategic planning, manage box office resources, and ultimately, throw events that leave valued patrons feeling like a VIP. 

In the end, the ability to create multiple rules at once isn’t just about convenience; it’s about unlocking the power to test, iterate, and optimize your early access strategy for superior results.